Monday, 4 March 2013

The 3 propensities of successful product managers

By Ben Goldblum


I have spend quite a number of years as a product manager in a a number of state-of-the-art corporations. Over the course of my career I realized that most notable product managers exhibit an identical set of behaviours which makes them successful. I'll share the set with you with this short article.

Shop around decisions and ideas: People are typically resistant to change. If you are preparing a big change to the product, it's business case or it's positioning, make certain you socialize the idea. If the alteration should be okayed in a management meeting, ensure that the meeting is a rubber stamp, the decision makers must have come to a decision to give green light already in advance of the meeting. If you fail to do this, these meetings will be unpleasant, and you might possibly wind up receiving guidance that you are not prepared to deal with.

Act like an authority: A product manager is a thought leader in product development. You set the direction for what the product is. You prioritize the requirements. That is without a doubt a crucial role, it steers what employees will work on. Ensure you show confidence in your decisions. Ensure you can effectively substantiate your decisions. Appreciate how to convey the decision to your many audiences. Technologists typically want to be taken through the evidence initially and than be presented with a conclusion. If they feel they need to, executives want to hear the executive summary first and dive deeper.

Trust and check: People are overloaded, with various rivaling things vying for their attention. Tasks that aren't top of mind get put on the back burner. To make certain that the tasks supporting your product always keep progressing, organize regular (weekly, bi-weekly or monthly) meetings to review progress. Ensure that the status is reviewed in the meeting and all actions resulting from the meeting are effectively recorded in the meeting, successfully distributed soon after the meeting and checked in the subsequent meeting. Recorded actions have 3 major parts: 1) just what is the action 2) who is responsible for the action 3) when it should be completed.

Finally: Product Management is a demanding, but very satisfying role. Seeing your product become real is an extremely satisfying adventure. To help you succeed as a product manager consider what I outlined above. All the best in your career as a product manager.




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